San Antonio Area Fishing Lures
Aquasonic Lures, Universal City & Cibolo, Texas
Barbera Rat and Barbera Mouse, made by Shakespeare Co., Kalamazoo, MI, for Barbera Sporting Goods Co., San Antonio, Texas. (A Texas Bait: The History of the Barbera Rat: article in the NFLCC Magazine, winter 2015, Vol. 25, No. 2)
Demon Lure Company, San Antonio, Texas – maker of the Sail Shark and the Bat: http://sailshark.com
DooDad Baits, Kerrville, Texas. Made by Winston C. “Windy” Gray.

The source for these lures was reasonably certain that the lures were in their correct boxes: 101-green scale, yellow belly, 102-brown scale, 103-gray scale, 104-black, white belly, white wings, 105-black, yellow belly, yellow wings, 106-red head, white body, black wings, 107-unknown (no box or lure), 108-unknown (box only), 109-unknown (no box or lure, 110-all black body, yellow diving bill, white wings. Further research would be helpful to verify these color code assignments and identify 107-109.
A current Kerrville resident, whose father knew Windy Gray, said that the DooDad lures were made at Gray’s Radiator Shop at 201 Water St. in Kerrville. The Kerrville City Directory didn’t list Gray’s Radiator Shop at this site until the 1954-55 edition. Whether the lures were only made at this location or also at his previous business locations remains to be determined.
Finmaster Lures, San Antonio, Texas – maker of the Finmaster III.
Lovelace Mfg. Co., San Antonio & Bandera, Texas – maker of the Breathing Minnow and Winny-Dink.

Mack’s Tackle Workshop, San Antonio, Texas – maker of various baits including the minno-bug, flyrod bugs, cork bugs, etc. (Listed in the San Antonio phone book from 1944-1955 at 513 1/2 Dolorosa.)
Medina Mouse, made by Shakespeare Co., Kalamazoo, MI, for San Antonio Fishing Tackle Co.
Pico Lures (Padre Island Co.), moved to San Antonio, Texas in 1962 – maker of various lures including Pico Chico, Pico Perch, Mullet, Pico Pop & Lil Pop, Side Shad, Piggy Boat, and others. https://www.mybaitshop.com/blogs/blogging-at-the-bait-shop/pico-lures-a-short-history-of-the-company
Schoolmaster Boat & Tackle Company, San Antonio, Texas – maker of the Schoolmaster Lure, Schoolmaster Perch Lure, and Schoolmaster Shrimp. Robert P. Nelson was the owner of this company. (1960 is the only year the company was listed in the San Antonio phone book.)
Southwestern Fishing Tackle Co., San Antonio, Texas

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