North Texas (-DFW)

Billy Bass Lure Co., Billy Bass Co. Various locations include New Boston, Bettie, & Scurry, Texas.

Billy Bass lures
Billy Bass package inserts.
Top one has been changed from Gilmer to Bettie, Texas
Box ends with color code.
Bottom of Scurry Box
Bottom Scurry label pasted over Gilmer box bottom

International Manufacturing Co., Denton, Texas. Maker of the Shimmy Diver.

Shimmy Diver in box
Shimmy Divers
Upper portion of Shimmy Diver box insert
Lower portion of Shimmy Diver box insert
Dinner – the VP of Field & Stream and Lee Railey, the President of International Manufacturing Co. Denton Record-Cronicle, June 3, 1948.

International Manufacturing ads below courtesy of Colby Sorrells

Ad in Western Sportsman 1948

Lucky Duck Lure Bait Co., Cleburne, Texas

Lucky Ducks
Lucky Duck boxes
Lucky Duck box sides and end
New owners reopen Lucky Duck in Alvarado, Texas (photo courtesy of Colby Sorrells). Ad dated Jun, 1973.

Speed-Cast Fishing Tackle Mfgrs./Speed Cast Lure Co., Denison, Texas. Maker of various lures including the Tru-Lur, Fantail, Gold Digger, Fandiver, Topfan, Chump, Tiny-Tarpon, and Poncho.

Tru-Lur (2 3/4″)
Tru-Lur (1 1/2″). Note the two different bottom hook attachments.
Tru-Lur box insert for larger size
Box inserts for smaller size
The smaller size lure was also referred to as a Whizer-Dizzer on other box inserts (photo courtesy of Colby Sorrells)
Spin-Master: another version without the metal lip and different line-tie position (photo courtesy of Colby Sorrells)
Early Speed Cast cardboard box (photo courtesy of Colby Sorrells)
Speed Cast ad: Mar 1958, Southwest Holiday magazine, Mar 1958 (courtesy of Colby Sorrells)
Speed Cast ad: Lake Texoma Magazine, 1969 (courtesy of Colby Sorrells)
Speed Cast ad: Fishing Tackle Trade News magazine, May 1969 (courtesy of Colby Sorrells)
Two sizes of Fantails
(top row, 2nd from left is chrome)
Speed Cast Lure Co. box with gold lettering on the lid.
Two Fantail box inserts
Fantail color chart (courtesy of Colby Sorrells). A different numbering system was used on this chart compared to numbers stamped on some of the package inserts
Gold Diggers
Gold Digger box insert
Gold Digger box insert
Gold Digger box insert
Fandiver box insert
Fandiver box insert
Topfan group
Topfan box insert
Topfan box insert

Chump lures
(top one is chrome)

Chump box insert
Chump box insert
Tiny-Tarpon box insert
PONCHO-Jig label
Poncho models and color chart (courtesy of Colby Sorrells). This is the reverse side of the Fantail color chart above